Discussion Post: Colgate-Palmolive Canada: Fighting for a Share of the Toothpaste Market
• Given that Colgate Canada plans to hike its marketing spend by $3 million for the toothpaste category, how would you spend it?
• How do the various elements in the marketing mix influence the buying process so that Colgate's product is ultimately the one that is purchased?
• How do you think competitors will react?
• Analyze pros and cons of the alternatives listed in the case.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.