Assignment
Choose one of the following changes in Cultural Values to review and discuss: (i) green marketing, (ii) cause-related marketing, (iii) gender-based marketing, or (iv) marketing to gay and lesbian consumers.
Write a 700 to 1,050 words paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.
o Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, web site content, press releases, among others.
o Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?
o Discuss each example you found using specific information.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.