Explaining consumption behaviours


Assignment:

Which theory of learning (classical conditioning, instrumental conditioning, observational learning or cognitive learning) best explains the following consumption behaviours: (a) buying a Carlsberg beer six-pack, (b) preferring to purchase second-hand clothes, (c) buying a digital camera for the first time, (d) buying a new car, and (e) switching from one mobile phone service to another? Explain your choices.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Explaining consumption behaviours
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