Classical conditioning theory


Assignment:

Q1. How can the principles of (a) classical conditioning theory and (b) instrumental conditioning theory be applied to the development of marketing strategies?

Q2. Describe in learning terms the conditions under which family branding is a good policy and those under which it is not.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Classical conditioning theory
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