Assignment:
Q1. Discuss the differences between low- and high-involvement media. How would you apply the knowledge of hemispheral lateralisation to the design of television commercials and print advertisements?
Q2. Why are both attitudinal and behavioural measures important in measuring brand loyalty?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.