Stimulus generalisation to market product


Assignment:

Assume that Gillette has introduced a new line of shaving products for men. How can the company use stimulus generalisation to market these products? Is instrumental conditioning applicable to this marketing situation? If so, how?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Stimulus generalisation to market product
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