Problem
1) Obesity
In the United States of America in kids aged between 2 to 19. Explain the Market position for your brand according to the place and the target audience which is kids aged between 2 to 19.
2) Pricing Strategy
In this section identify the monetary and non-monetary costs associated with adopting the advocated behaviour product - psychological risks and the time, effort and energy related to your advocated behaviour. How will your strategy address any limitations!
3) Place Strategy
In this section identify and justify relevant 'place' strategies that aim to make the behaviour change product more convenient and accessible to adopt. Do not simply regurgitate all, or nearly all, place strategies listed in the lecture slides.