Problem
Imagine you were to start your own business. It could be any type of business (large or small) that you would love to own/operate. There are no constraints- imagine you have the resources to build the business of your dreams. If you were to embark on this journey according to the principles and ideas of SET Marketing what would your business look like? You may use the 4P framework in Table 2 of the reading to help you frame your thinking. Provide a brief summary of your ideas.
Now reflect upon how you felt as you undertook this exercise. What feelings and thoughts arose?