Research title: Virtual Reality as a Marketing Tool for Digital Users
What would be the aspects and/or missing information for our independent variable : Virtual Reality as a Marketing Tool
This is what we include on our Independent Variable section ;
The independent variables of this study are the product visualization, VR advertising and marketing, mobile apps and websites it is the marketing tools to use, and the methods, techniques and materials that are used to promote the sale of goods and services. There are several different kinds of marketing tools. The definition of marketing tools is broad. In a narrow sense, marketing tools can be regarded as advertising, including advertisements on television or in websites and magazines, catalogs, reports and other kinds of materials which are delivered by companies directly. With the wide-spread of the internet and social media, like Facebook and Twitter, social media has become an important platform for companies to promote their goods and services.
Virtual reality is a marketing strategy that is gaining popularity, and it is anticipated that this trend will continue into the foreseeable future. Virtual reality gives prospective clients the impression that they are actually utilizing the product or service that is being promoted to them, which is one of the reasons why it is gaining popularity. This not only assists them in gaining a better understanding of it, but it also has the potential to develop an emotional connection with the consumer. In other words, the client will have the impression that they are being comprehended. In addition to this, virtual reality may be used as a strategy to boost a consumer's recognition of a brand as well as their level of familiarity with that brand.
IKEA is one of the companies that are starting to use virtual reality (VR) into their marketing campaigns. IKEA used virtual reality (VR) technology to give consumers a sneak peek inside their soon-to-be-opened shop. This was done before the business had officially opened its doors to the general public. Customers had the opportunity, prior to making a purchase, of exploring the entirety of the retail facility, taking a closer look at the things that were available for sale, and getting a feel for what it would be like to conduct their shopping there. This was a fantastic tactic for getting people excited and interested in the brand-new business that had just recently begun operations.
An efficient marketing technique that has the ability to develop an emotional connection with customers and improve their knowledge of the existence of a brand is the use of virtual reality as a tool for marketing. When used as a marketing tool, virtual reality has the potential to make customers more aware of the existence of a business. This can be a very useful outcome. This is a powerful strategy that has the potential to develop an emotional connection with the audience that we are targeting (in this case, customers).