Assignment:
Q1. What are attitudes, and what three functions do they serve?
Q2. How do expectancy-value models seek to explain attitude formation?
Q3. What role does credibility play in affecting consumer attitudes based on cognitions?
Q4. What are the advantages and disadvantages of offering a two-sided message about a product?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.