Assignment:
Q1. Contrast emotional and fear appeals. Why is each effective? Which do you consider most compelling for products in which you are interested?
Q2. What three factors may lead to a positive attitude toward the ad (Aad) when consumers devote a lot of effort to processing a message? How can marketers apply these factors when designing advertising messages?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.