Discuss what harley-davidson do to reduce negative impact, Marketing Management

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Discuss what harley-davidson do to reduce negative impact

Problem

In international marketing, businesses are concerned about price escalation. Exporters need to find ways to cope with price escalation. Suppose the U.S. motorbike manufacturer Harley-Davidson plans to export its products to the European market. Discuss what Harley-Davidson can do to reduce the negative impact of price escalation in terms of distribution channel and product strategies.

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