Problem
Ozmosis surf stores ran a Facebook and poster campaign in Oct 2020. Ozmosis' promoted that they "accept all major credit cards, scars, scrapes, breaks and bruises." The company also encouraged participants to post a video or picture of their "scar, bruise or stack" on Instagram or Facebook to obtain a discount code to shop online. Ad Standards received complaints from consumers/members of the public about this campaign.
1) What do you think people complained about?
2) Which section(s) of the AANA Code of Ethics do you believe these complaints relate to?
3) Do you think the Advertising Standards Board would have dismissed or upheld the complaints?
4) What do you think would have been the reasoning for their decision?