Describe the concept of phygital technology
Problem: Describe the concept of Phygital Technology and explain the impact of digital technologies on Sephora's customer satisfaction.
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Determine Coca Cola strategic in marketing: customer segments in the market and the target customer group that the company focused on.
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What price range will make the product economically attractive to buyers? What sales volumes can be expected at various points in this price range?
Describe two different product categories which Sephora introduced to its US customer segment and explain the behavior of the segment group
Do you believe those who spend a higher percentage on advertising get a stronger return on investment?
Do you think this is a good marketing strategy? If not, why? Please use the concept of 'brand extension' when you answer this question.
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