Describe the concept of phygital technology
Problem: Describe the concept of Phygital Technology and explain the impact of digital technologies on Sephora's customer satisfaction.
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Determine Coca Cola strategic in marketing: customer segments in the market and the target customer group that the company focused on.
Explain the primary concerns of business customers? For purchases made to operate your business, will you choose sole sourcing or multiple sourcing and why?
What is the possible dependent variable for this research "Virtual Reality as a Marketing Tool for Digital Users?" Need to be specific variable.
After reading this case, what do you think were the main causes of the Financial Crisis? Has anything changed today?
What price range will make the product economically attractive to buyers? What sales volumes can be expected at various points in this price range?
Describe two different product categories which Sephora introduced to its US customer segment and explain the behavior of the segment group
Do you believe those who spend a higher percentage on advertising get a stronger return on investment?
Do you think this is a good marketing strategy? If not, why? Please use the concept of 'brand extension' when you answer this question.
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