1. How do marketers take advantage of the J.N.D.?
2.
(a) What is the goal of schema formation?
(b) Discuss the role of “little arrgee” in schema formation.
3.
(a) Differentiate between behavioral and attitudinal loyalty.
(b) What are the implications of EACH for marketers?
4. What is the reasoning behind execution formats that use multiple heuristics in the same ad?
5. The nature and persistence of an individual’s behavior are often influenced by expectations of success or failure in reaching certain goals. What are the implications of this observation for marketers?
6.
(a) Factors that influence consumer behavior are also used in what critical marketing process?
(b) What is the logic underlying this?
7. What must the marketer be aware of regarding postpurchase processes?