IMC assignment:
• Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques.
• Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.
• Do you feel the creative execution technique is appropriate for the product or service and communicates effectively with the target audience?
• Do you think one of the other execution techniques discussed in the chapter may have been more appropriate for creating the print or television commercial? Explain why.
Instructions:
• Answer should be not more than 2 page (A4). Choose a well known commercial such as (gieco).