Describe the steps involved in the marketing process


Assignment: Matrix Organization/Worker Motivation

1. What is a matrix organization? What advantages and disadvantages are associated with this type of organization?

2. What is a cross-functional, self-managed team? Who would serve on such teams? Why do cross-functional, self-managed teams often lead to networking?

3. Describe and compare the basic contributions of Maslow and Herzberg to the understanding of worker motivation

4. Compare the assumptions Theory X makes about employees with those of Theory Y. How do these different assumptions influence management styles?

5. Describe the steps involved in the marketing process.

Format your assignment according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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