Assignment: Advertising Media and Branding
Context: You have been hired as the new managing director of EU Business School Clothes. You will be responsible for all the advertising, media and branding strategy. You need some budget to promote the company to reach your goal, increase brand awareness/recognition.
Considering this context, answer the following question:
i. Why is branding important? Why do we need it?
ii. Explain the importance of promotion.
iii. Which actions could you do to promote your brand/product?
iv. Define loyalty programs, why are they important and discuss the benefits they can bring to your and any company.
v. Outline at least 2 possible obstacles/challenges you could have when implementing the integrated media plan (IMP). How would you overcome them to have a successful IMP?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.