Assignment: Marketing Research Paper
You work at an International University and you have to outline a research project for them. The objective is to know which Bachelor's Degrees are most demanded right now among high school students, in order to include these Degrees in the University's program. Given this situation:
1) Describe two targets that would be part of your segmentation for this research and justify your choices.
2) Explain what sampling methodology would you use, first on size (finite or infinite) then on typology (probabilistic or non-probabilistic).
3) Develop three qualitative questions (for an interview) and three quantitative questions (for a survey) that you would ask in this research.
4) Suggest and describe a quality-control method that would ensure the validity of the results obtained.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.