Problem
You will need to decide your role in the business to business buying scenario. Address the issues/questions as a company that must make decisions regarding making purchases to use as you run your business and buying materials from other businesses to use in the creation of your product.
a) Explain the primary concerns of business customers?
b) Discussing the different types of demand that business customers will experience when purchasing a product. How will this affect your business?
c) For purchases made to operate your business, will you choose sole sourcing or multiple sourcing and why?