1. Differentiate between an ad agency from an in-house agency. Under what circumstances would an in-house agency be preferable? (using the book Contemporary Advertising and Integrated Marketing Communications, 15e)
2. Describe the relationship between group norms, group cohesiveness and performance? ( Organizational Behavior )
3. Ivancevich presented seven (7) recommendations for improving negotiation. Explain them?
4. Contrast functional and dysfunctional conflict?