A local developer in Anaheim, California proposed building a residential project in a high-revenue producing area near Disneyland that is designated for resort and tourist purposes only. The developer planned on setting aside 15 percent of the units for below-market-rate rental apartments. The Disney Corporation opposed this project, even though many of its employees cannot afford to live in Anaheim; more than 80 percent of Disney employees commute to communities where housing costs are less expensive.
Respond to Discussion Questions
What is the focal organization in this case, and what is the main issue it faces?
Who are the relevant market and nonmarket stakeholders in this situation?
Keep in mind to integrate the Saint Leo core values of Community and Respect that apply to this issue. Responses for each case discussion question should be in paragraph form and be approximately 250-300 words in length.