Problem:
Health and Beauty has become an increasing trend for the new year. Consumers are spending millions of dollars a year on gym or fitness club memberships, supplements, workout clothing, weight management systems, etc. You are considering opening a fitness facility or retail store in the Abilene market that serves the needs of these consumers. You are to research the Abilene, Texas market and design a marketing plan for the Abilene, Texas market.
1. Analyze the Abilene market and create a Macro and Micro environmental analysis to determine the fit of your fitness facility or retail store in Abilene.
2. ?Create a SWOT analysis.
Cite all secondary information used.