Assignment task:
What is Bass Pro Shops Company overview
1. Discuss your company's mission statement
2. The range of products they sell
3. Their pricing strategy
What is Bass Pro Shops, Target Market
1. Discuss the sales and profit trends of your retailer. How has the retailer's level of sales changed over the past five years? Discuss these factors.
2. Who is the prime customer/target market for this retailer? Describe the target audience.
3. What is your company's promotional/advertising strategy... how do they reach their target market?