Describe kellers brand resonance pyramid model, Marketing Management

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Describe kellers brand resonance pyramid model

Problem: Keller's brand resonance pyramid (BRP) model consists of four steps with six brand building blocks that must be intact in order for a brand to reach the top of the pyramid. Apply the BRP model to Pentonic, looking at each step and building block in detail.

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Marketing Management: Describe kellers brand resonance pyramid model

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