Ethical Strategy, CSR, and Sustainability Assessment Description:
Project instructions:
Assessment Context:
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 1: Analyze organizations and competitive environments using theories and models of strategy.
Analyze the distribution of excess value for a corporation.
Analyze how a corporation aligns strategy when guiding decision-making.
Competency 2: Critically evaluate information from core business functions to enhance organizational knowledge.
Analyze the corporate values of a corporation.
Competency 4: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Communicate in a manner that is professional and consistent with expectations for members of the business profession.
Assessment Instructions:
All of your assessments in this course will focus on Google, Inc. Use the Capella University Library and the Internet to conduct your research on Google., Inc, including its resources and capabilities, the competitive market in which it operates, and the tools and techniques it uses to drive its strategies. You will be expected to identify and cite reliable and credible sources of information using APA style and formatting. The MBA-FP6024 ?
Organizational Strategy Library Guide, linked in the Unit Resources, can help you get started with your research. In addition, once you access the Capella library databases, scroll down to find Business Source Complete. Within Business Source Complete, type “Google” in the first Search box, and then enter 334111 and 443120 in the NAICS/Industry Code box further down the page. This will help narrow your search.
For this assessment, analyze how Google’s corporate values address the challenges of aligning the distribution of excess value to the triple bottom line. Does the company’s overall operations and strategy support those values and achieve the mission? Write a paper in which you complete the following:
Analyze Google’s corporate values.
Analyze how Google aligns strategy when guiding decision-making.
Analyze how the distribution of excess value aligns to the triple bottom line. Specifically, consider to what degree Google’s strategy addresses distribution of earnings before interest, taxes, depreciation, and amortization (EBITDA) or other assets to the people, planet, and profit pillars of the triple bottom line.