Problem:
How does a health benefits company determine what new products will be introduced? Is this effective? Why or why not? (If you do not know how a health benefits company makes this determination, answer the questions based on how you think this may occur OR how it should occur.)
What are the market research methodologies that are used within a health benefits company (or that could be used) to determine new products or to enhance existing products? How is this information used to make decisions and affect outcomes?