Problem 1. Explain the concept of a hybrid channel distribution system. Provide an example.
Problem 2. The most advanced supply-distributor arrangements for administering VMS's involve distribution programming. Explain the components of distribution programming.
Problem 3. A decade ago, the advertising-to-sales promotion ratio was about 60:40. Today, in many consumer-packaged-goods companies sales promotion accounts for 75 percent of the combined budget. Several factors contribute to this rapid growth. List and explain these factors.
Problem 4. The extraordinary growth of direct marketing can be attributed to many factors with both consumers and business are benefiting List some of the factor that are contributing to the growth of direct marketing. Provide examples.