Problem:
The three dimensions of CSI are:
1. Overall customer satisfaction
2. Likelihood of repeat business
3. Likelihood to recommend the company to others
What could be the 4th dimension?
Assume that the product and the brand you are looking at is Nike Sneakers.
For each dimensions defined in CSI, design at least an item to measure it.
Specify the scale types that you will use. (nominal, ordinal, interval, ratio scale)
Design a customer satisfactory survey in order to measure Customer Satisfaction Index using different types of scales.