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How would you describe the channel positioning of People's Bank?
The Marketing Spotlight notes some of the effective competitive marketing strategies that Microsoft has exhibited in a short but very successful history.
How could Ricketts use service to differentiate its heating systems?
What is the relationship between a product/service and differentiation and positioning strategy?
How does three of the following affect global and domestic marketing?
Define price sensitivity. Provide relevant examples. What can you say about the price sensitivity of Priceline customers?
1. Define price sensitivity. Provide relevant examples. 2. What can you say about the price sensitivity of Priceline's customers?
How can marketers influence each stage of the consumer buying process?
Has TV advertising lost its power? Compare TV advertising with one other promotional channel. Provide real world examples.
What types of merchandise is Warner Brothers selling as part of its merchandising strategy?
Should a company be concerned with public opinion? Give an example of when they should or should not.
Given the trend in obesity among American consumers, which industries stand to benefit the most? WHY?
Identification and description of informational sources to support application of strategic or marketing tool or concept.
Discuss some of the ethical issues brought up by this article. How about the consumer's responsibility?
1. Provide a definition of market demand. 2. How are market demand, market potential and sales forecasting related to each other?
Problem: Sometimes, technology and visual aids can be more of a distraction than a helpful component to a presentation.
How is the effectiveness of public relations best measured? Explain your answer by giving examples.
YOU HAVE BEEN ASKED TO GIVE A BRIEF LECTURE ON "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon.
Prices should reflect the value that consumers are willing to pay. vs. Prices should primarily just reflect the cost involved in making a product or service.
When motivating channel members, you have several sources of power from which to draw.
Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse
How does the choice of spokesperson impact the organization's credibility?
A pro-life group wanted to test the effectiveness of an antiabortion commercial.
If a focus group's findings confirm prior expectations, the client or organization can forego any quantitative research.
What is People's unique selling proposition (USP) OR unique value proposition?