Question 1) Define the sorting process and its four steps. Give an example of each step.
Question 2) Facilitating marketing institutions are powerless in the marketing channel. Agree or disagree. Explain.
Question 3) Why should a retailer be concerned about a channel's length and width? After all should not the retailer just care about making a profit or does a channel's makeup affect a member's performance?
Question 4) Why are retailers so dependent on other channel members? Couldn't they simply perform all eight marketing functions themselves?