Question 1. Define Public Relations (PR)
Question 2. Express how PR is integral to the marketing mix.
Question 3. Examine the impact of PR on society. Give an example.
Question 4. Explain PR's role and functions within an organization.
Question 5. Define publics.
Question 6. Explain the impact of effective communications to internal publics.
Question 7. How do you evaluate the newsworthiness of a PR issue or topic?
Question 8. Give an example of how publicity and advertising can be integrated to create an effective PR campaign.
Question 9. Identify key global trends
Question 10. Explain the needs for proactive PR and reactive crisis management.