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Identify internal strengths and weaknesses, and external opportunities and threats for your product or service.
Do you think the visualization is effective in displaying the data? Why? What sort of follow up questions does this visualization elicit?
What was your initial understanding of marketing and/or firms' marketing activities? Has it changed after the live lecture and Module 1 printable lecture.
Provide an example of a value chain similar to Mike's Bikes. Identify three value chain goals for your example.
How do distribution channel members add value to the distribution channel between producers and consumers?
How important is the product itself within both the marketing plan and the planning process (to put the marketing plan together)?
Discuss the need and the importance of marketing for an in-house corporate flight department and what short and long-term advantages effective marketing.
How this following article related to culture and globalization: Decoding Western Festive Season Symbols and Rituals in Marketing Messages.
Provide an example of a piece of content that you feel has delivered something of value for you. In your opinion why is it a good piece of content.
Find an advertisement that is based on a decision-making process and Give 3 reasons why the company decided to use the decision-making process.
Do you think that the business risks that L'Oreal Group are taking to prioritize their identified sustainable operation are worthwhile from business perspective
Develop the GE McKinsey Matrix of Toyota in Malaysia especially for T20, B40 and M40 household income groups.
A large supermarket is looking to drive more consumer traffic. It decides to do so by offering toilet paper. What type of pricing tactic is this an example of?
How can leaders help organizations with future work trends such as globalization, technology, changing demographics, new behaviors, and mobility?
Use a portfolio approach to demonstrate how four of the seven marketing mix elements Iceland has used in the UK since 2019 reflect how it divides the market.
What are some steps you'd follow to sell season tickets for the team's games next year?
Can you think of a real-life example of a company that could benefit from a marketing audit or brand audit? Why do you think this is the case?
Identify a non-market stakeholder group directly interested in the marketing-related problem or issue. Is this non-market stakeholder group relevant to problem?
What suggestions should be recommended for marketers to communicate with their customers most effectively in this changing environment?
How would you rate the response and management of the event? What did they do wrong? What did they do right?
What did you learn that is unique to the video game industry? Reflect on how well you understood the decision-making impact on the 4Ps in this simulation.
What is the revenue required for the company to breakeven? After trying both methods, the retailer went with the sales price that returned the highest profit.
What other information would you want to have to make a decision? What would you recommend the team look at to improve the P&L for any of the innovations?
Select and present the three core conditions you would select as a manager to gain sales. Why these three and not the other ones?
How might the product life cycle differ between these cohorts? What type of data would be needed to understand these cohorts and how might it be collected?