Problem
AIM: identify and explain the roles and functions of different marketing stakeholders associated with a marketing-related problem or issue.
The activity is aligned to the unit learning outcome 1: understand the roles and functions of different marketing stakeholders.
Word limit: 500+- word maximum
Task
I. Explain ONE possible marketing-related problem or issue associated with YOUR fast-food, street-food or takeaway food. Please only choose ONE possible marketing-related problem or issue. Please provide a photograph of the problem or issue (if possible).
Remember: A marketing-related problem or issue may relate to health, safety, waste or any other problem or issue you identify.
II. Which market or non-market stakeholder group is responsible for addressing or fixing the marketing-related problem or issue you identified? Why do you think they are responsible for addressing or fixing the marketing-related problem or issue?
III. Identify a non-market stakeholder group directly interested in the marketing-related problem or issue (who was not mentioned in answer 2). What are the roles and responsibilities of this stakeholder group in relation to the marketing-related problem or issue? Provide a photograph (or weblink) of this non-market stakeholder group (if possible).
IV. Spend some time reading the other students' discussion posts. Discuss one interesting non-market stakeholder group identified by one other student. Is this non-market stakeholder group relevant to the problem or issue you identified? Why or why not?