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Describe the content of the leadership problem. Highlight and describe 3 of the key leadership theories we have discussed that intersect with leadership problem
Provide a discussion of producers, one of the categories of B2B customers. Can Clover Tropika be regarded as producer or not? Justify answer based on case study
Describe what digital marketing is, using examples. Discuss how companies can successfully conduct digital marketing programs in international markets?
What do you think is the motivating factor for the primary target market when making a product purchase decision; cognitive or emotional for Apple Inc.?
How has research and development enabled the company to develop new products that are consumer safe and environmentally friendly?
Are there situations where too much choice is good in consumer behaviour? Where would too much choice be acceptable and why?
What steps should be taken to create an effective marketing campaign? Also, what parties or players should be involved in the process?
Analyze the websites of four football clubs Tottenham, SSC Napoli, Wolverhampton and Mallorca. I'm not sure how to approach this assignment.
llustrate the competitive landscape of Microsoft company by using a Strategy Canvas to evaluate the differences among the competitors.
What are the pros/cons of Headspace and Calm's respective plans for the future? Do you have any recommendations for each brand?
Apply diffusion of innovation framework to describe your target customer's characteristics and develop your marketing plans for the target group.
What issues would you face in having an in-house sales force, compared with relying on intermediaries to handle personal selling?
Which of the four global strategies is 3M using? Is this the best strategy for it to use? Why or why not?
Assess how advertising influenced your recent purchase. How did it make you aware of the product?
List three reasons why people should buy your product. List three reasons why people might not buy your product (Objections, Concerns - keep them brief).
Evaluate how the brand is positioned in the marketplace. What benefits and attributes are associated with the brand?
Describe at least one benefit and hindrance to a free economy and discuss what you see are the traits of an absolute free economy (Laissez-faire).
Should vacation packages be based on social class? Should a company make assumptions about how consumers may choose a vacation based on income level?
Provide you admin access to their Facebook page to access Facebook Insights data, they have provided a data export from Facebook Insights for your convenience.
Explain the importance of companies conducting effective market research before they conduct business operations in a foreign country.
What are the key CSR initiatives and policies for the organization? What are the key channels of communicating the CSR initiatives?
Maple Leaf foods created an ad that featured sequences of kids lying to their parents, as submitted by parents. What form of advertising is this example?
What must be considered to make a good decision? What would you recommend as a pricing strategy? How would you implement your approach?
What growth strategy do you plan to pursue for your company (there are three primary growth strategies available- market penetration, market development.
Discuss which macrolevel and microlevel bases you recommend for Flexiti to use with a brief explanation of why you have chosen this segmentation characteristic.