Marketing Management Assignment: Distribution
Context/overview: This week you will describe the channels of distribution structure you will use to get your product or into the market.
Write a 3-5 page paper that addresses:
• The rationale for the structure you have selected.
• How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?
• What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.