Marketing Management Assignment: Describing the Product
Describe for your audience what it is that you wish to bring to market. Describe the product, its functionality, and how it works. It is important to remember that a product is anything that can be offered to a market for use or consumption that will satisfy a need or want in that marketplace. Write a paper addressing your product that includes:
• A detailed description of what your product and how it will work.
• What specific features and benefits your product provides to the intended target market.
• A description of the aesthetics, packaging, labelling, or look, of your product.
Ensure that you have adequately described your product so that by the time your product description is written, the reader understands what you want to bring to market.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.