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Revenue, Cost, and Profit Relationships This problem introduces you to the computer-aided problem software-the PLUS computer program.
Explain why a market-directed macro-marketing system encourages innovation. Give an example.
What was the cost to the wholesaler! To the retailer? What percentage markup did the producer take?
Relate the concept of stock turnover to the growth of mass-merchandising. Use a simple example in your answer.
Discuss the idea of drawing separate demand curves for different market segments. It seems logical because each target market should have its own marketing mix.
Determine the new price per can based on its present pricing method. Is it wise to stick with a 60 percent margin if a price increase would mean lost customers?
Distinguish between leader pricing and bait pricing. What do they have in common! How can their use affect a marketing mix?
Distinguish between one-price and flexible-price policies. Which is most appropriate for a hardware store? Why?
Cite two examples of continuously selling above the market price. Describe the situations.
How would our marketing system change if manufacturers were required to set fixed prices on all products sold at retail.
Do stocking allowances increase or reduce conflict in a channel of distribution? Explain your thinking.
Are seasonal discounts appropriate in agricultural businesses (which are certainly seasonal)?
What type of geographic pricing policy is most appropriate for the following products.
Identify the strategy decisions a marketing manager must make in the advertising area.
Give three examples where advertising to middlemen might be necessary. What are the objective(s) of such advertising?
Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are they suitable for all types of roducts?
Find a magazine ad that you think does a particularly good job of communicating to the tar-get audience.
Discuss the future of smaller advertising agencies now that many of the largest are merging to form mega-agencies.
The agency that offered to prepare Troy maga-zine ad will prepare a fully produced radio ad-including a musical jingle-for $2,500.
Explain the difference between a forecast of market potential and a sales forecast.
Distinguish between competitive marketing mixes and superior mixes that lead to break-through opportunities.
Why the budgeting procedure is typically so agonizing, usually consisting of extending past budgets, perhaps with small modifications from current plans.
What are the major advantages of total quality management as an approach for improving implementation of marketing plans? What limitations can you think of?
A power (Pv)dBm = -16 dBm is measured across a resistive load RL = 500O for the signal vL(t) = V0 sin(2pƒ0t) with frequency f0 = 500 Hz.
Consider now the channel made by a radio link with carrier 1 GHz, length 50 km, transmit and receive antennas with gains 12 dB e 15 dB, respectively.