Distinguish between competitive marketing-superior mixes


Assignment:

1. Distinguish between competitive marketing mixes and superior mixes that lead to break-through opportunities.

2. Why is spreadsheet analysis a popular tool for marketing strategy planning?

3. Distinguish clearly between marketing plans and marketing programs.

4. Consider how the marketing managers job be-comes more complex when its necessary to develop and plan several strategies as pan of a marketing program. Be sure to discuss how the manager might have to handle different strategies at different stages in the product life cycle. To make your discussion more concrete, con-skier the job of a marketing manager for a sporting product manufacturer.

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Marketing Management: Distinguish between competitive marketing-superior mixes
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