Assignment:
1. Give three examples where advertising to middlemen might be necessary. What are the objective(s) of such advertising?
2. What does it mean to say that "money is in-vested in advertising?" Is all advertising an in-vestment? Illustrate.
3. Find advertisements to final consumers that illustrate the following types of advertising:
(a) institutional, (b) pioneering, (c) competitive, (d) re-minder. What objective(s) does each of these ads have? List the needs each ad appeals to.