Assignment:
1. How does a prestige pricing policy fit into a marketing mix? Would exclusive distribution be necessary?
2. Cite a local example of odd-even pricing and evaluate whether it makes sense.
3. Cite a local example of psychological pricing and evaluate whether it makes sense.
4. Distinguish between leader pricing and bait pricing. What do they have in common! How can their use affect a marketing mix?
5. Is a full-line pricing policy available only to pro-ducers? Cite local examples of full-line pricing. Why is full-line pricing important?