Examples of continuously selling above the market price


Assignment:

1. How would differences in exchange rates be-tween different countries affect a firm decisions concerning the use of flexible-price policies in different foreign markets?

2. Cite two examples of continuously selling above the market price. Describe the situations.

3. Explain the types of competitive situations that might lead to a meeting-competition pricing policy.

4. What pricing objective(s) is a skimming pricing policy most likely implementing? Is the same true for a penetration pricing policy? Which policy is probably most appropriate for each of the following products:

(a) a new type of home lawn-sprinkling system,

(b) a new skin patch drug to help smokers quit,

(c) a videotape of a best-selling movie,

(d) a new children toy?

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Marketing Management: Examples of continuously selling above the market price
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