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How are companies today using data analytics to hear customers when there are 1000s of comments to sift through?
Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
Describe the competitive landscape. Who are the key competitors? What are their strengths and weaknesses? Approximate their market shares.
Explain which view of global marketing you embrace and believe is most effective. Differentiate between personal selling and direct marketing.
Write a Five Page Paper On Marketing. Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.
What are the ethical responsibilities of companies that sell foods accused? What are the ethical responsibilities of the consumer and the government?
Having recently been promoted to Director of New Business Sales, part of your new responsibilities is to create a presentation for next sales managers meeting.
Why does each issue violate legal or regulatory requirements? What are the potential risks associated with each issue if not corrected?
Describe each of the five W's for your media planning. Describe the three most important rules of media buying and why they apply to your client.
What needs are being met by the product purchase? Where are the products sold, and what are the distribution channels?
Create a working budget for your campaign. Describe the budget allocation. Include specifics in terms of the budget priorities.
How can you access the right distribution channels? What is the value of the product or service to the buyer? What pricing strategy will you use?
Describe your reasoning for identifying them as worthy of pursuing. Discuss the risk in pursuing each opportunity.
Identify the market type in which the selected business exists. Explain how this market type affects the selected business's ability to maximize profits.
Describe the packaging strengths (from an IMC perspective) of each brands. Then, describe the labeling strengths (from an IMC perspective) of each as well.
How consistent are these thoughts with what the food, beverages, and music are really like? What is the perceived quality of the menu items at Kinshasa Abroad?
Your marketing plan should cover the sections listed below and be written. Measurement and Analytics Plan--how will you measure the results of your launch?
Brief overview of the product or service. WHY it's a good opportunity for your organization? WHAT your pricing strategy will be?
Which do you think is the more successful marketer and why? Support your position with 3 marketing/management examples from either company.
Describe, specifically, the ethical dilemma that Peter faced. What are virtues Peter needed to act as he did? What do you think motivated him?
How can Super Bowl advertising impact brand recognition, brand recall, ratings and effective reach?
What are the key elements of the strategy at Oliver's Market? What are the key success factors for competing in the supermarket industry in Sonoma County?
Describe the company and the product or service that you researched. Analyze purchasing trends that may affect current buyer purchasing decisions.
What issues should be considered when constructing surveys? What are the implications of double-barreled, loaded, and negative questions?
What are some of the factors you should consider when buying a bond? What factors determine a bond's market price?