How companies today using data analytics to hear customers


Discussion: Retail Internet Business- Organizing Customer Feedback

1. A difficult problem that web stores have is organizing user generated content, like feedback discussion groups about products or services on your site. Discuss the best ways to include customer feedback into the organization of your site. .

2. How are companies today using data analytics to "hear" customers when there are 1000s of comments to sift through? Use the Internet to see if you can come up with any examples.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How companies today using data analytics to hear customers
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