Assignment: Marketing Plan
You'll submit your final marketing plan for the opportunity you proposed. Your marketing plan should cover the sections listed below and be written in clear, concise, business writing. Remember, your audience for this paper is the C-Suite of the organization you're covering. Include at least two of the following: graphs, tables, and/or charts to clearly and concisely communicate your plan. Photos may be added in addition.
The end result should be approximately 7-10 pages, in 12-pt Arial font, with a professional cover page, outlining a clear plan for developing and launching your product or service.
Required Content:
• Executive Summary
• SWOT Analysis
• Product or Service Definition
• Competitor Research (Revise and update from assignment)
• Positioning Statement for your Product or Service
• Marketing Segmentation Strategy
• Marketing Mix Plan
• Measurement and Analytics Plan--how will you measure the results of your launch?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.