How can super bowl advertising impact brand recognition


Discussion: "Deflating The Secret Behind Super Bowl Ads"

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

The Super Bowl is the most watched program on television, and many just tune in to watch the ads. What are the advantages of advertising during the Super Bowl? What are the disadvantages of advertising during the Super Bowl? Identify one ad from the most recent Super Bowl and research gains from that particular ad, looking for possible advantages and disadvantages of that specific ad. How can Super Bowl advertising impact brand recognition, brand recall, ratings and effective reach? ( note Brand choice is Ralph Lauren).

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How can super bowl advertising impact brand recognition
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