Discussion Questions:
1. Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
3. Discuss the role of demographics in relationship to integrated marketing communications.
4. Discuss the phrase "let the buyer beware" and its relationship to an ethical marketing perspective.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.