Discussion: Twitter Advertising For Target Marketing
1) In your initial post, Explain market segmentation variables and use a company as an example for that type of segmentation. Explain what variables were used by your mentor company (chosen during your Global Marketing Plan Part 1) for segmenting the market and each.
2) Analyze your mentor company's targeting and positioning strategy in the region you chose.
• To support your answer, go to your company's Twitter account and find and post a copy or provide the link to at least two tweets in your initial post that reflect your company's targeting and positioning strategies.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.