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Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
MRKT20052 - Marketing Management and Digital Communications: Discussion of implications of these issues from a marketing perspective.
What ethical and legal issues present themselves? Consider any of these as relevant and describe how you would address these.
Describe the Agency Pitch Process that Deutsch LA participated in to win the VW business in the US.
Discuss what one strategy could be adopted to create a competitive advantage for that product/service? Provide an analysis of this decision.
Calculate the break-even point for a price. That is, if we set the price at $X, then how many units will we need to sell to cover costs.
Using the example of a specific organization, discuss one method to improve online reputation. Ensure you use concepts from the course material.
Create your product and services offering for this market. What specific needs will you be fulfilling. Describe in detail the features and associates benefits.
What are the points of difference, or unique attributes, for GoPro products? What are GoPro's primary target market/s?
What are your struggles in paying attention and having that ability to listen closely? What actions could you take to improve your ability to focus attention?
What are the two primary differences in these environments? What is the environment of the marketing simulation in which you are participating?
How to illustrate theory with examples from the study of a real- life organisation. Use of tables, appendices etc to present extra information.
How do the product-dominant and service-dominant approaches to marketing differ? What are the four types of consumer offerings?
You will create a new product and provide how you market your product. You will need to provide information on how product is superior to competitions product.
Look at lack of emotional connection Have to refer to really good sources like Mintel Need citing and references.
MGM3115 - Innovation and Entrepreneurship in Tourism and Hospitality: Marketing and Sales. How will you promote and market your products?
How can market research benefit a small business owner? List some possible sources of market information.
Create Messaging & Materials and Pricing for the product below. Apple Eye is a first-of-a-kind pair of smart glasses that will enhance way its user interacts.
Discuss the Strategic goals of the organizations and Strategic marketing differences between these two types of organizations.
Explain how you will track progress toward the specific measurable goals you established. No generic discussion allowed.
Case Study: Distribution Strategy And Strategic Alliances. What are the potential pros and cons of collaborating/partnering with this national brand?
Why are employees a key factor in service organizations? What skills should service employees process? When should employees be empowered?
Product strategy, as part of the marketing mix, should be driven by consumer needs. Define the word product as it relates to business, specifically marketing.
What the photo shows us about the decisions the store has made regarding one or more of the 4 P's.
Determine which promotional activity will sell the most product at this particular store. Explain the rationale for your decision.