Assignment: Matrix - For-Profit Vs Not-For-Profit
Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations. Use the sample matrix that is attached.
Include the following in your matrix:
• Centralized versus decentralized format of management
• Strategic goals of the organizations
• Variation in the access to the capital market
• Strategic marketing differences between these two types of organizations
• Quality attributes of the two types of organizations
• The management of pricing and volume
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.